Why your fitness content ROI sucks! And how to fix it
Creating content simply for the sake of maintaining a blog or a presence in social channels like Linkedin, Twitter, Instagram is a waste of resources for early stage startups.
You need measurable goals for every channel and every piece of content you create. For early stage-startups, simply "getting views" isn't a worthy goal. What matters is customers, sales, transactions, or at least leads and high-quality traffic.
Analyze ROI of your content and channels to help improve them, or stop wasting your resources trying to keep up with the big players.